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Samsung is embedding Galaxy S25 Ultra devices directly into skateboarding competition courses at the SLS Super Crown World Championship in São Paulo, creating cinematic broadcast footage from angles never seen before. The tech giant’s partnership with Street League Skateboarding transforms how fans experience the sport, with champion Rayssa Leal helping design the camera integration that captures every trick in real-time.
Samsung just turned a skateboarding competition into a live camera laboratory. The company’s mounting Galaxy S25 Ultra devices throughout the SLS Super Crown World Championship course in São Paulo, Brazil, creating what might be the most filmed skateboarding event in history.
The integration goes beyond typical sponsorship. These aren’t just phones sitting on the sidelines – they’re embedded within the actual competition course, capturing footage that feeds directly into the live broadcast. According to Samsung’s announcement, the devices deliver “dynamic footage and replays of the night’s most epic tricks” while transforming “the course itself into a creative lens for the sport.”
The real story here isn’t just the tech – it’s who helped design it. Rayssa Leal, the three-time SLS Super Crown World Champion who’s defending her title this weekend, worked directly with Samsung and SLS teams to determine camera placement. “Skateboarding has always been about sharing moments, from tricks to emotions, capturing it all is part of our culture,” Leal told Samsung. “I’m thrilled that fans can experience each moment the same way I feel it on my board.”
This athlete-driven approach to camera positioning could reshape how extreme sports get filmed. Traditional broadcast cameras capture skateboarding from spectator angles, but embedding devices within the course means viewers see what competitors actually see during their runs.
“Visual innovation has been core to how Samsung reimagines user mobile experience,” Gustavo Assunção, Samsung Brasil’s SVP and Head of Mobile Experience, explained to Samsung newsroom. “By bringing Galaxy S25 Ultra onto SLS courses, we’re transforming the way people see and engage with skateboarding.”
The timing isn’t coincidental. Samsung’s been pushing its Galaxy cameras as professional-grade equipment, and live sports broadcasting represents a massive validation opportunity. If Galaxy S25 Ultra can handle the vibration, impact, and rapid movement of skateboarding competition while delivering broadcast-quality footage, it positions Samsung’s mobile cameras as legitimate alternatives to traditional broadcast equipment.
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